Bharti Learning partners Maruti Udyog for New Product Launch
Background
Maruti Udyog Limited has been the leader of the Indian car market for about two decades. The company has a portfolio of 11 brands in the automobile sector.
Maruti has topped Customer Satisfaction Index, for seventh year in a row, according to the J.D. Power Asia Pacific 2006 - India Customer Satisfaction Index (CSI) Study. The company has also occupied the highest position , for three consecutive years, in India Sales Satisfaction Index (SSI) Study.
The Purpose
Launch its new product, Zen Estilo, in the market
Sustain Maruti's leadership in the industry
Carry forward the brand lineage
Increase its market share
Enhance customer delight consistently
Audience Profile
Over 8,000 participants including Dealership CEOs, Sales Heads – Dealership, Territory Sales Managers and Dealer Sales Executives
Areas of Focus
Product Training
Customer Profiling
Customer Buying Behavior
Creating Ownership
Customer Handling
The Solution: Blended learning solutions
Bharti Learning developed and implemented blended learning methodology encompassing instructor led training and a virtual tour of the product. Highly interactive learning components such as quizzes, puzzles, role plays and activities were used during training sessions.
The objective of the programme was to equip participants with the product knowledge and establish a clear competitive edge. The sessions also focused on developing appropriate skills for identifying potential customers and handle their queries in a standardised manner.
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