Customer Experience Management India, Customer Focused Self Empowerment


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Management India, Customer Focused Self Empowerment

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Bharti Airtel Services Limited

Bharti Airtel Services Limited (BASL) is a wholly owned subsidiary and strategic business partner of Bharti Airtel Limited in the Customer Experience domain. It is a specialist organisation which is creating a world-class front line customer-interfacing ecosystem for Airtel, and thus, would play a critical role in realising Airtel’s vision of being the most admired brand in India by 2010.

Augmenting customer experience by enhancing performance and delivering greater efficiencies is the key focus area at Bharti Airtel. BASL, therefore addresses the entire value chain in the customer experience domain with its vast repertoire of solutions in areas such as talent acquisition, competency development, performance management and employee engagement.

BASL impacts business performance by sourcing world-class frontline talent, reducing attrition, increasing productivity and enhancing customer delight. Besides, it not only enhances productivity of over 20,000 frontline employees on its rolls but also designs and implements learning and development solutions for a large number of people employed with Airtel’s associates or channel partners, who are instrumental in creating branded customer experience for Airtel.